The Nonprofit Organization's
Guide to E-Commerce
The definitive guide for nonprofit executives who
want to use the Internet for generating revenues, The Nonprofit
Organization's Guide to E-Commerce shows you how to:
- Sell your products, handle Internet payments, fulfill
orders, charge sales tax, and provide customer service.
- Add an e-commerce component to your Web site and
find everything you need.
- Write for the Web.
- Set up an online shopping mall, charitable online
auction, or online community.
- Address security, privacy, copyright, and other
legal issues.
- Effectively market your Web site.
The book offers:
- Capsule site reviews of more
than 150 World Wide Web sites where you can obtain free e-commerce
software, tools for your Web page, partner with online retailers,
and much more
- Practical advice about for-profit providers of
e-commerce solutions
- What nonprofit organizations should know about
e-commerce
The Nonprofit Organization's Guide to E-Commerce
will let you hit the ground running to use the Internet for fundraising
and selling goods and services on your Web site.
 Purchase
The Nonprofit Organization's Guide to E-Commerce for $24.95,
including shipping and handling >>
About the Author
Gary Grobman is the author of The Nonprofit Handbook,
The Pennsylvania Nonprofit Handbook (now in its fifth edition),
and Improving Quality and Performance in Your Nonprofit Organization,
and he is co-author of The Non-Profit Internet Handbook.
He served as the executive director of a tax-exempt, non-profit
organization for more than 13 years and served in Washington, D.C.
as a reporter and as a senior congressional staff member to two
members of Congress. He currently is the Harrisburg contributing
editor for the monthly newsletter Pennsylvania Non-Profit Report,
was a paid consultant to the Pennsylvania General Assembly on non-profit
issues, and was the founder and chairman of the Non-Profit Advocacy
Network, a coalition of more than 60 Pennsylvania state-wide charitable
associations which was formed to advocate for the interests of the
voluntary sector. He writes a column on nonprofits and the Internet
for Contributions Magazine.
Table of Contents from The Nonprofit Organization's Guide to
E-Commerce
Part 1: Nonprofits and E-Commerce
Introduction
Chapter 1: Nonprofits and E-Commerce
- What Is E-Commerce?
- What Is the Connection to Nonprofits?
- Why Nonprofits Lag Behind Their For-Profit Counterparts
- Advantages of E-Commerce Over Traditional Commerce
- Build, Buy, or Rent
- Payment Service Providers
- Costs
Chapter 2: 10-Step Quick-Start Guide
Chapter 3: Handling Transactions
- Introduction
- Accepting Payment Over the Internet
- E-Cash and E-Checks
- Customer Service
- Order Fulfillment
- Refund and Returns Policy
- Receipts and Invoices
- Collecting Taxes
- Shipping and Handling
- Out-of-Country Sales
Chapter 4: Security, Privacy, and Other Issues
- Introduction
- SSL and Other Encryption Technology
- Certification/Authentication
- Digital Signatures
- Protection of Customer Data
- Firewalls
- Privacy Policies
- Cookies
- Copyrights
- Trademarks
- Unrelated Business Income Taxes (UBIT)
Chapter 5: Fundraising on the Internet
- Introduction
- Success Stories
- Charity Portals
- Use of Spam
- Regulation of Internet Fundraising
- IRS Substantiation Rules
- Indirect Fundraising
Chapter 6: Online Shopping Malls
Chapter 7: Online Auctions
- Introduction
- Success Stories
- Advantages Compared to Conventional Auctions
- Tips
Chapter 8: Online Communities
- Introduction
- What Is an Online Community?
- Examples of Online Communities
- How to Create an Online Community
- Challenges of Online Communities
- Legal Issues
Chapter 9: Publicizing Your Site
- Introduction
- Push vs. Pull
- Advertising
- Starting Your Own Mailing List
- Other Strategies to Promote More Site Visits
- Selection and Registration of Domain Names
- Search Engines and Directories
- Metatags
- Web Rings
- Measuring Your "Hits"
Appendices
- Appendix A: Glossary of E-Commerce and Internet
Terms
- Appendix B: A Short Course on Copyright Issues
- Appendix C: Web Site Hosting
- Appendix D: Basic Web Page Design
- Appendix E: Web Writing Issues
- Appendix F: Electronic Mailing Lists
- Appendix G: A Sample Code of Conduct
Part 2: Nonprofit E-Commerce Internet Resources and Site Reviews
- Key Word Index
- Site Review Index
- For Further Reading
- About the Author
Purchase
The Nonprofit Organization's Guide to E-Commerce for $24.95,
including shipping and handling >>
Return to the top of the page >>
Return to the main page of
Isoph's offline options >>
|
