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Press Release

ISOPH BLUE ADDS INTEGRATED E-MAIL LIST AND E-MAIL MARKETING CAPABILITIES

Marketing E-learning to Members Now Easier Than Ever

Carrboro, NC (April 27, 2005) - Isoph, e-learning success partner to membership organizations and nonprofits, today announced the release of integrated e-mail list and e-mail marketing capabilities to complement the powerful existing features of its Isoph Blue learning community system. Organizations that offer online learning experiences through Isoph Blue now have an easy way to market these experiences and maintain ongoing communication with learners.

"Our clients develop and deliver learning experiences to broad member bases, potential donors, and even the general public," said Isoph CEO Jeff Cobb. "These new capabilities will make it possible to draw new learners into online learning experiences and communicate effectively with them on an ongoing basis." Example uses of the new features include:

  • Running a marketing campaign to promote new member education options
  • Tying an advocacy campaign with an online issues education module
  • Promoting collaboration and communication among participants in an online course
  • Integrating educational modules as part of a donor communication strategy

The e-mail list and e-mail marketing capabilities are optional features that can be added to an existing or new Isoph Blue license. To find out more about Isoph Blue and the new e-mail list and e-mail marketing capabilities, contact Isoph at info@isoph.com.

About Isoph Corporation

Trusted partner of nonprofit and membership-based organizations, Isoph offers a turnkey e-learning success system that takes organizations from initial analysis through successful deployment and ongoing delivery of e-learning programs. Key to typical initiatives is Isoph Blue, Isoph's hosted database-driven e-learning platform.

Isoph clients include the American Correctional Association, the American Red Cross, America's Second Harvest, the National Wildlife Federation, the Planned Parenthood Federation of America, Voices for America's Children, and WebJunction, a project of the Bill & Melinda Gates Foundation. For more information, please call 866.969.9260, or visit www.isoph.com for product and company details.

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Isoph™, Isoph Blue™, and E-learning Success Team™ are trademarks of Isoph Corporation. All other products and services are the trademark or registered trademark of their respective owners.

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